LG PHONE JOURNEY

An all in camera affair, director Price James wanted the art of paper craft and pop up books to be used to its full potential. A precise and complex project that threw up many challenges associated with paper folding and mechanics. Shot in Hong Kong, the ad is a nice return to traditional 'see what you shoot' methods.

Production Company: RSA

Producer: Emma Cairns

Director: Price James

Asylum Supervisor: Kate McConnell, David Plewis

Work - Screen